The tour was far more than just a mobile product show: It underlines the company's strategic focus on consistently placing its customers at the center and promoting direct dialogue at eye level.
“Our customers are at the heart of all our decisions,” emphasizes Mario Metzger, CMO at ARNOLD UMFORMTECHNIK. “With new dialog formats such as webinars, expert forums and roadshows, we are intensifying our partnership-based collaboration and further expanding our customer centricity strategy.”
Technology meets dialog - Thematically focused, practice-oriented
Under the motto “Fastening the Challenges of Tomorrow”, the ARNOLD expert teams presented forward-looking solutions from four central and future-relevant subject areas:
- Tightness as a systemic development approach
- Lightweight construction with Flowform® / Flowform® Plus
- Electrical contact fittings – focus on creep behavior with copper
- Cost-optimized multifunctional parts with Conform®
The focus was not only on the technical solutions, but above all on the personal exchange with customers. The expert teams on site not only provided in-depth insights into pioneering technologies, but also opened up space for open dialog about industry-specific challenges. The direct presence of the team and the individual approach created a trusting atmosphere for discussions
Coherent concept – convincing response
The feedback on the roadshow was consistently positive. Visitors particularly praised the technical quality of the content, the relevance of the solutions presented and the opportunity for open discussion. The response confirmed that the concept was well received - both by existing customers and potential new partners.
Conclusion: Customer proximity as a lived success factor
The European Innovation Tour 2025 impressively demonstrated how effective a consistently customer-centric approach to industrial communication can be. ARNOLD UMFORMTECHNIK sees customer proximity not as a short-term measure, but as an integral part of its corporate strategy.
The combination of technical expertise, thematic relevance and personal dialog has not only strengthened existing customer relationships, but also facilitated new partnerships. The open atmosphere on site, the individual approach and the direct exchange at eye level have clearly shown that customer proximity, trust and solution-oriented communication are key success factors in the B2B of the future - and a sustainable driver for growth.
About the ARNOLD GROUP
The ARNOLD GROUP has stood for intelligent and pioneering fastening technology worldwide for over 125 years. Based on many years of expertise in the production of highly complex extruded parts and innovative fasteners, ARNOLD has long since established itself as a comprehensive system provider and development partner for integrated fastening solutions.
For more than 30 years, ARNOLD has also been offering machine and processing technology for the automated assembly of fasteners - individually tailored to customer-specific requirements, efficient and reliable.
The BlueFastening Systems philosophy underlines this holistic approach: the close integration of engineering, high-quality fasteners, precise functional parts and state-of-the-art feeding and processing technology ensures maximum efficiency, sustainability and global innovative strength – all from a single source.
ARNOLD has been part of the Würth Group since 1994 and is driving the future of fastening technology with maximum precision and innovative strength.
